I had always read about the different ways to rank high on google’s result page for certain keywords. Simple stuff like SEO optimization and anchor text for linkbacks.
But just in the last few days, I’ve seen this site go from not ranking at all for the search term “nathan rice“, to now being #5. As you can see, my other 2 websites are ranking above this one for my name because they are way more established than this blog.
So, by leveraging the power of these other blogs, I was able to take this site from not ranking at all, to being #5.
My personal site, NathanRice.org, has a PageRank of 5, and RockinThemes.com has a PageRank of 6. This means that when I link to sites on either of these sites, Google takes it seriously. So if I use NR or RT to link to a website, the anchor text I use to link is going to be used by google to determine the ranking for that keyword.
And thus, by linking to this site with the anchor text, “Nathan Rice” or “NathanRice.net” or some other combination that includes my first and last name, I have effectively given this site a boost in ranking for that keyword.
That’s why people like to buy text links on high PageRank sites. It’s an immediate boost in ranking for the keyword they use.
That’s pretty cool stuff!