But one of the things that disappointed me about this list was the fact that most of these sites, individuals, and companies, despite being on Automattic’s approved list, rarely, if ever truly innovate in the field of WordPress development.
For most of us who started out in the theming business, it was a hobby … something we did in our down time to get some traffic, and offer something back to the community that helped us start our own blogs. Innocent enough.
But as many of us have found out … when you release quality WordPress themes, you start getting solicited for your design services as well as other nasties like theme sponsorship (which many of us fell for).
Before you know it, you are getting multiple inquiries a day. You are now faced with the prospect of making a good chunk of extra cash on the side. Sound nice? It is!
But what happens is all of your time becomes tied up in custom theme development. The little free time you do have is spent trying to create a new theme, either as a creative outlet, or as a means of marketing. It’s little more than a new skin on your old theme, though. Nothing new. Nothing special.
This leaves very little time for innovation. Which is why there is so little innovation in the theme market. The people who actually have the passion and talents to innovate end up choosing the road paved with gold (myself included).
And this is sad. Because WordPress can do SO much more than it is doing now. Themes alone can turn a blog into a website, or a news site, just like that!!! But it took nearly 4 years for us to figure out how to make it work??? If it took us just 1 year, it’s still sad!
Where are the thinkers??? Where are the innovators???
Thankfully, there are quite a few people on that list, and many more not on the list, that are innovating. Brian, SP, Adii, Michael, Darren, Cory, myself, etc., are all trying our best to stretch WordPress to it’s limit and see how far it can go.
And I’m convinced that WordPress is as flexible as it’s most creative, innovative designer.
So who will that be? Will it be you? Have you been seduced by the dollar signs? Let’s get back to innovating. I’m not saying we can’t make money … but let’s try to progress as we get rich, huh? Whaddaya say?